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Channel: Josh Greene - CEO of The Mather Group, LLC - Online Reputation Management
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August

How'd we get to August already without an update?  Time flies...

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Facebook's ad operations

Good look behind the scenes in the NY Times on Facebook's Ad operations.

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Houdini's greatest tricks

Fun read today on Houdini.

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10 Things to bring to the NRF Big Show

As a former employee of Shop.org, and as a public service, I offer the following tips on what to bring to the NRF Big Show in NYC next week.1.  Very comfortable shoes2.  Some sort of easy on-easy off...

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Complete Crewing

I had the pleasure of visiting my friend Floyd in Chicago recently.  He runs Complete Crewing, a production company in Chicago.  Basically, they take care of all the labor for convention centers like...

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MAM Summit

I'm looking forward to talking at the Mid Atlantic Marketing Summit this Friday.  It's something I've done the last few years, and always enjoy the exchange of ideas there.

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Clever SEO tactic

Hat tip to Jiffy Lube for a clever SEO tactic.  On their locations pages, they have a list of services.  Those services that they don't offer are in the same text, just grey.  They index pretty well,...

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Google Plus

Fascinating news for the SEO folks out there.  Google Plus continues to lose value in rankings. Time to tweak your approach, again.

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Marketing and Campaigns

Pleased to announce I'll be speaking at the upcoming Campaigns and Marketing Summit on November 13. I'll be on a panel on Facebook and 1:1 marketing.

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Uber ratings

Ever wonder how your Uber drivers rate you?help, account, i want to know my rating

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Some favorite reads from 2015

Antartica Marathon:Quicksilver by Neal StephensonPirate Hunters: Once Upon a Time in Russia:The best of Long ReadsKing of snooker

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Nice offices

I was recently over at my friend Steven's offices at Ntiva.  They're in a recently updated office building in Tysons.  The main atrium area in the building is set up like an Internet cafe.  Overall, a...

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Google's Smart Goals

I've had a lot of interest in trying out Google's Smart Goals, as I've worked with a number of small businesses who have trouble setting up conversions.  Unfortunately, after trying 15 different...

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CEOs I've worked for: David Zaslav

I thought it would be fun to put together a podcast (or blog) series on CEOs I've worked for.  Contemplating starting with David Zaslav from Discovery.  Any of my fellow alumni want to share stories...

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Facebook Live

Nice article by Website Magazine on Facebook Live. Been seeing a lot of success with it lately.

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The Mather Group

If you're interested in the latest news from my company, be sure to visit the site http://www.themathergroupllc.com/   Be sure to sign up for the email newsletter!

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Sauder 414684 directions

I've put a few pieces of Sauder furniture together over the years.  I've always found it puzzling that they don't have their manuals online (fear of competitors stealing their designs?), especially...

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Why You Rank Where You Rank on Google: A Webinar

I am hosting a webinar on Wednesday, April 26th at 3PM EST where we will talk the details of ranking on Google and do live site reviews. Register here:...

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Weekly newsletter

If you aren't receiving our weekly newsletter, drop me a note, or visit the company site at http://www.themathergroupllc.com to sign up.

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Upcoming webinars

We've got two coming up soon for clients; regular readers are invited to join in.Wikipedia for Corporate CommunicationsandB2B Lead Generation and Search Engine Optimization.

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Upcoming SEO webinar

My next webinar on "Why you Rank where you do on Google" is coming up this Wednesday.

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Letsrun.com advertising

Always fun to see your ads on your favorite running site.  Retargeting ftw! 

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Is this thing on?

 Been a while :) 

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Article 0

 My new book is out: Wikipedia for Business 2022: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed

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Updating Wikipedia book

 We're starting to begin planning for our updated version of the Wikipedia book - with a bit more of a focus on online reputation.  If you have thoughts on areas to cover, please let me know.

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