Facebook's ad operations
Good look behind the scenes in the NY Times on Facebook's Ad operations.
View Article10 Things to bring to the NRF Big Show
As a former employee of Shop.org, and as a public service, I offer the following tips on what to bring to the NRF Big Show in NYC next week.1. Very comfortable shoes2. Some sort of easy on-easy off...
View ArticleComplete Crewing
I had the pleasure of visiting my friend Floyd in Chicago recently. He runs Complete Crewing, a production company in Chicago. Basically, they take care of all the labor for convention centers like...
View ArticleMAM Summit
I'm looking forward to talking at the Mid Atlantic Marketing Summit this Friday. It's something I've done the last few years, and always enjoy the exchange of ideas there.
View ArticleClever SEO tactic
Hat tip to Jiffy Lube for a clever SEO tactic. On their locations pages, they have a list of services. Those services that they don't offer are in the same text, just grey. They index pretty well,...
View ArticleGoogle Plus
Fascinating news for the SEO folks out there. Google Plus continues to lose value in rankings. Time to tweak your approach, again.
View ArticleMarketing and Campaigns
Pleased to announce I'll be speaking at the upcoming Campaigns and Marketing Summit on November 13. I'll be on a panel on Facebook and 1:1 marketing.
View ArticleUber ratings
Ever wonder how your Uber drivers rate you?help, account, i want to know my rating
View ArticleSome favorite reads from 2015
Antartica Marathon:Quicksilver by Neal StephensonPirate Hunters: Once Upon a Time in Russia:The best of Long ReadsKing of snooker
View ArticleNice offices
I was recently over at my friend Steven's offices at Ntiva. They're in a recently updated office building in Tysons. The main atrium area in the building is set up like an Internet cafe. Overall, a...
View ArticleGoogle's Smart Goals
I've had a lot of interest in trying out Google's Smart Goals, as I've worked with a number of small businesses who have trouble setting up conversions. Unfortunately, after trying 15 different...
View ArticleCEOs I've worked for: David Zaslav
I thought it would be fun to put together a podcast (or blog) series on CEOs I've worked for. Contemplating starting with David Zaslav from Discovery. Any of my fellow alumni want to share stories...
View ArticleFacebook Live
Nice article by Website Magazine on Facebook Live. Been seeing a lot of success with it lately.
View ArticleThe Mather Group
If you're interested in the latest news from my company, be sure to visit the site http://www.themathergroupllc.com/ Be sure to sign up for the email newsletter!
View ArticleSauder 414684 directions
I've put a few pieces of Sauder furniture together over the years. I've always found it puzzling that they don't have their manuals online (fear of competitors stealing their designs?), especially...
View ArticleWhy You Rank Where You Rank on Google: A Webinar
I am hosting a webinar on Wednesday, April 26th at 3PM EST where we will talk the details of ranking on Google and do live site reviews. Register here:...
View ArticleWeekly newsletter
If you aren't receiving our weekly newsletter, drop me a note, or visit the company site at http://www.themathergroupllc.com to sign up.
View ArticleUpcoming webinars
We've got two coming up soon for clients; regular readers are invited to join in.Wikipedia for Corporate CommunicationsandB2B Lead Generation and Search Engine Optimization.
View ArticleUpcoming SEO webinar
My next webinar on "Why you Rank where you do on Google" is coming up this Wednesday.
View ArticleLetsrun.com advertising
Always fun to see your ads on your favorite running site. Retargeting ftw!
View ArticleArticle 0
My new book is out: Wikipedia for Business 2022: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed
View ArticleUpdating Wikipedia book
We're starting to begin planning for our updated version of the Wikipedia book - with a bit more of a focus on online reputation. If you have thoughts on areas to cover, please let me know.
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More Pages to Explore .....